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SEO10 min readNov 5, 2024

SEO in 2025: What Actually Moves the Needle

AI-generated content, Core Web Vitals, and entity-based SEO — a practical guide to what is actually working.

M

Muqira Team

Muqira Studio

This is a longer article that explores the topic in depth. We cover the background, our approach, the challenges we faced, and what we learned along the way.

At Muqira, we believe that writing about our work makes us better at it. Articulating decisions forces clarity. Sharing failures makes them useful. The best way to learn is to teach.

We publish long-form articles on SEO, product development, design, and the broader craft of building software. If there is a topic you would like us to cover, reach out through our contact page.

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